Hospice Savannah, Inc.
When Hospice Savannah approached us about broadening their reach online, we knew we wanted to help make a difference for this wonderful organization. We proposed a video-based Facebook ad campaign. We lined up interviews with some of their staff, physicians, volunteers, and a local Oncologist who recommends Hospice Savannah to his own patients if it becomes necessary.
The footage we shot was emotional, gripping, and very raw. We captured the emotion involved in losing a cherished and loved family member, the rewarding feelings that come with caring for someone else at the end of their life, and the force that drives hospice physicians to continue to do their important work.
We ended up with 5 videos that started testing on Facebook. The performance of each one determined how we would shift the remainder of their ad budget to increase exposure of the better performing spots.
Over the span of a month, their social media reach and presence grew significantly.
Total New Page Likes: 145
Video Views: +654%
Total Engagements: 4,798
Jalapenos Mexican Grill
The holiday season is the perfect time to roll out fun and whimsical content. This year, we brought Santa to Jalapenos for a drink after the big night. After posing for a lot of selfies, and listening to a few kids tell him what they wanted for Christmas, Santa got to work for us. We shot the video without dialogue, because know that most social media videos are viewed without sound. It’s important to communicate visually without relying on audio to tell the story.
We put a small advertising budget behind this video and ran it December 23rd through Christmas Day.
Total New Page Likes: +48%
Video Views: +275%
Total Engagements: +95%