Stay in Savannah went all over downtown Savannah showing the sights of the city. By showing the city off in a date format, it shows potential visitors all the different activities they can do. Filming at night can be difficult, but we crushed it!
Penny Rafferty gives some great tips on how to make your home sell quicker. This video not only gives advice to her clients, but also let everyone else in the area know how knowledgeable she is on selling real estate. She really visualizes it for her viewers which was a nice touch.
Our friend Jessica Mock, owner of Southern Sugaring and Apres Sugar, is hosting her second annual Apres Sugar fashion show on May the 24th at the Grand Lake Club at Southbridge in Savannah. We all woke up at around 4:00 am on a Thursday and headed to Tybee Island to make sure we caught the perfect morning light. It was worth the extra cup of coffee (and gnats) for this gorgeous footage. We can’t wait to attend this event! Tickets are still available, and we’d love to see you there.
Whoa! What a weekend! We recently built a relationship with our city’s newspaper, The Savannah Morning News. We’re going to be producing some really fun video content for them throughout the year, and we are super excited about this new project. As a new media agency, we’re really looking forward to forging a relationship with a traditional media outlet to make awesome things happen together.
They invited us to ride on their float in Savannah’s St. Patrick’s Day parade. If you’re not familiar with Savannah’s love of St. Patrick’s Day, we take it VERY seriously here. We have, traditionally, the second largest St. Paddy’s day celebrations in the country. The city shuts down and quite literally turns green. Over half a million people visit Savannah for the St. Patrick’s Day holiday each year, so it’s a very exciting time for us. This year, we even got a visit from the Vice President. Riding on a float, especially with a well respected news organization, is a pretty big deal, too.
We seized the opportunity, and while we were on the float, we shot a fun video from a non-traditional perspective. We got a whole lot of footage of the crowd along the parade route. Revelers wear some pretty interesting outfits, to put it lightly, and we were really excited to document their sartorial choices. Plus, people love to see themselves on camera.
We went back to the office that afternoon and edited the video. It was sent back to them before 5pm, and they were able to post it on their website, youtube, and social media channels that evening. In this fast paced digital world, if someone isn’t posted immediately, interest quickly wanes. That’s why it was so important to us to deliver the finished product to them that day.
Don’t worry, we enjoyed some green beer after we hit ‘send’.
What makes people want to watch a video interview? We’re still working on developing that answer. But what we do know is what people don’t want to see: the interview subject stiffly posed and talking directly to the camera. That’s why we like to have our interview subjects move around and do something while they speak. It creates a feeling of ease for the person on camera, and it gives the viewer something interesting to look at.
We recently shot a series of videos for Mike Hostilo where he’s driving a car on a closed road. It was some of our best footage for him yet, and it was super casual. One of us shot from the passenger seat, and one of us shot from the backseat. He felt relaxed and happy, and we got some great shots.
This week we’re talking about why quality content matters on your social media feeds. I encourage everyone to stop and ask themselves one question before they hit ‘publish’ on a post, and that is “Would I want to consume this content?” More often than not, the answer is no!
I’ve noticed a lot of brands publishing content just for the sake of putting something online. They aren’t taking the time to be intentional about what they’re producing.
The key to getting people to listen to your message is to resonate with a user’s emotions. Make them laugh. Make them cry. Make them hungry. Make them happy. Make them uncomfortable (though this should be done very carefully). Or offer them some very useful information.
If you aren’t doing one of those things, why are you doing anything?
That’s why we’re very intentional in the video and photo content that we produce for our clients. We take our client’s message, and reshape it into something that’s appealing to a broad audience. We create something engaging that people want to see, but still find a way to clearly convey the intended message.
The goal of good social media should be to market to people without them realize it. And when they do realize it, they still love it. That’s what we call a win.