Maintaining a blog is an important part to an overall social media strategy.
Building content on your blog translates directly into content for your social media pages by giving you something new to share with a link back to on your website. These links improve organic SEO. This combination drives people to your website to read your blog and then they can learn more about your company and potentially purchase goods and services while they are there. You can even supplement the blog post with the content you write for the social media post. Giving bonus tidbits like this helps get people engaged with your social media accounts and your blog as a whole package.