For Stay in Savannah, we came up with this date night video idea. It was so much fun getting to go around Savannah at night and see all the different places you could go. We loved being able to show some great live music, and feature our lovely city.
We did this video with Teresa Cowart, a known real estate agent, for Mother’s day. It was a fun little giveaway that made people aware not only of Teresa Cowart, but also a local Richmond Hill business, All Things Chocolate & More. Incorporating other businesses is always fun. We get to learn more about the area, and so do Teresa”s viewers. This is important for someone like Teresa because it shows potential home owners what is in their possibly new neighborhood.
Lately, we have been doing these quick videos for Parkers. These videos give a look at certain deals Parkers offers. This one is for their PumpPal card that people can sign up for. Often times through social media we are able to highlight certain conveniences that some customers are not always aware of. We wanted to market PumpPal in a fun and quick way that would reach the Parkers audience.
Our friend Jessica Mock, owner of Southern Sugaring and Apres Sugar, is hosting her second annual Apres Sugar fashion show on May the 24th at the Grand Lake Club at Southbridge in Savannah. We all woke up at around 4:00 am on a Thursday and headed to Tybee Island to make sure we caught the perfect morning light. It was worth the extra cup of coffee (and gnats) for this gorgeous footage. We can’t wait to attend this event! Tickets are still available, and we’d love to see you there.
When advertising on social media, many people forget that they also have to appeal to millennials. This can be difficult. Unlike many adults, we millennials have a much shorter attention span. Luckily, social media has adapted to these shorter attention spans.
Many apps include a story feature where users can have stories. These stories can help one get his or her idea to the viewer/consumer a lot quicker, and as long as individuals watches stories they are guaranteed to see yours. Stories can be too much at times. Sometimes people post ten stories or more in one day. This may overwhelm the attention span or interest of the intended audience thus causing one to lose viewership. Posts should be as appealing as possible and utilize hooks like humor or an emotional connection to involve the viewer
Stories are just the beginning of what makes a successful social media presence that impacts millennials. Aesthetics also have a meaningful impact when it comes to social media. As a company you want your viewers to look at your page and be drawn to explore it more. This can be done in many ways, the most important one being having an overall color scheme and pleasing layout that is easy to follow. By doing this, it can look more organized and visually appealing. This is what many bloggers do to get people to explore their pages.
Another major concept that people who use social media pages for their businesses need to understand is that consumers can see your activity on the social media site. I personally have thought less of a business because when the company ‘likes’ questionable posts. Your social media is a representation of your business. Whomever you follow, what posts you like, and what posts you comment on are all visible to your followers, and if it is a public page, they are visible to all.
Lastly, fun gifs, memes, and captions are always a good way to attract viewership – the shorter the better.Social media is supposed to be an outlet for quick snippets of life or a quick look at your business and/or philosophy. Rarely does a person want to read a paragraph about a picture. You want the combination of the picture and the caption to draw your potential customer to either your website or the actual brick and mortar store. Gifs and memes can be funny and remain in someone’s mind. They will show friends which can help spread your business. This does not mean put them all over your social media pages, but every once in a while they can be a fun way to get a consumer’s attention.
In conclusion, getting millennials attention should not be difficult. If you post what’s necessary and do not overload the consumer with too much content, you can draw them in and more importantly help them remember your business and share it with others. Having your pages being visually appealing is a huge asset. Keeping it light and funny when appropriate is also a good way to switch it up for your viewers. As long as you are acknowledging that you are not only advertising to adults but also millennials, your social media page should bloom.
Ever since the news broke recently about Cambridge Analytica and Facebook’s role in data mining, we’ve been hearing a lot of fear mongering surrounding your privacy on services like Facebook. We’ve got the lowdown for you right here.
First of all, Facebook (and Instagram, Twitter, Snapchat, etc) are free services. The reason why they are free is because they receive money from advertising agencies, like this one, to use that free service as a powerful marketing tool. Facebook does gather some information about you as a consumer, but that’s done, in part, to help improve your user experience. It’s so that you’ll only see advertisements that are relative to your lifestyle. Pretty cool, right? They build a fairly broad profile of you, and show you content that they think you’ll enjoy.
Facebook is very stringent with their advertising policies, though. Advertisers, like us, can get extremely granular when we build an audience for an advertisement. But Facebook won’t let us target people based on things like race. We can’t advertise anything that would be considered body shaming (weight loss pills or plastic surgery). Basically, we can’t exploit people. Which is fair enough, because we here at Stafford Media Group would never do so anyway.
The place where it gets tricky is third party apps. These apps are built by outside developers not associated with Facebook. These apps are things like personality tests, photo filters, games, etc. Before a user gains access to them, they have to click ‘yes’ when asked to give that app access to their profile and also maybe their friends’ profiles. If you take a quiz to find out what type of cheese you are (Gruyere, thank you very much) you’ll have to grant access to this app first. If you want to play a game through Facebook, you have to grant access to the app. If you want to find out what you would look like as the opposite gender, you have to do the same thing.
The personality quizzes are actually the worst. Not only are people giving them access to their Facebook profile and friends list, but they’re also answering personal questions, which provides them with even MORE data.
See where we’re going with this?
So, how do you stop this? Watch the video. We walk you through the process of tightening your security. You’ll be able to remove access to the apps you aren’t familiar with, and prevent your friends from piggybacking your data along with theirs when they sell out to find out what type of cheese they are (probably Stilton.)
We wanted to do a fun campaign for Parker’s that would lend itself to a really cool video. And what’s better than a surreal dream sequence?
We shot this at a fairly new store during regular business hours. Our videographer Conner pulled in Doug, the actor, who had acted in some student films and has great comedic timing. It worked beautifully.
It was shot, edited, and posted within 24 hours. It has been online for a few hours, and it has already taken off nicely.
Whoa! What a weekend! We recently built a relationship with our city’s newspaper, The Savannah Morning News. We’re going to be producing some really fun video content for them throughout the year, and we are super excited about this new project. As a new media agency, we’re really looking forward to forging a relationship with a traditional media outlet to make awesome things happen together.
They invited us to ride on their float in Savannah’s St. Patrick’s Day parade. If you’re not familiar with Savannah’s love of St. Patrick’s Day, we take it VERY seriously here. We have, traditionally, the second largest St. Paddy’s day celebrations in the country. The city shuts down and quite literally turns green. Over half a million people visit Savannah for the St. Patrick’s Day holiday each year, so it’s a very exciting time for us. This year, we even got a visit from the Vice President. Riding on a float, especially with a well respected news organization, is a pretty big deal, too.
We seized the opportunity, and while we were on the float, we shot a fun video from a non-traditional perspective. We got a whole lot of footage of the crowd along the parade route. Revelers wear some pretty interesting outfits, to put it lightly, and we were really excited to document their sartorial choices. Plus, people love to see themselves on camera.
We went back to the office that afternoon and edited the video. It was sent back to them before 5pm, and they were able to post it on their website, youtube, and social media channels that evening. In this fast paced digital world, if someone isn’t posted immediately, interest quickly wanes. That’s why it was so important to us to deliver the finished product to them that day.
Don’t worry, we enjoyed some green beer after we hit ‘send’.
Facebook Reviews sound scary. They’re one of the only things on Facebook which a page administrator has zero control over. But what if I told you that even bad reviews can be a powerful tool for your business? As long as a business is diligent about communicating with the users who leave reviews, they can maintain the upper hand.
When a user gives your business a good review, thank them! Sincerely and enthusiastically thank them for taking the time to tell the world that they think you’re great. They went out of their way to do something nice, so show them the gratitude they deserve.
When a user gives your business a 2 or 3 star review, thank them! Thank them for their candid and honest feedback. Then ask them what would have earned a 4 or 5 star review. Take their feedback into consideration, and let them know that you value their input and that you hope they’ll return for a 5 star experience.
When a user gives your business a 1 star review, thank them! This time, thank them for their honesty and for letting you know where you can improve. This might be the most powerful review response out there. When you own that you’ve made a mistake in business, people appreciate it. When you tell them how you’ll make it right, they really love it. Apologize for the poor experience, and outline the steps you’ll take resolve the issue. Invite them back. Ask them to give you another chance and let you win them back as a customer. More often than not, people just want to feel heard and valued.
What makes people want to watch a video interview? We’re still working on developing that answer. But what we do know is what people don’t want to see: the interview subject stiffly posed and talking directly to the camera. That’s why we like to have our interview subjects move around and do something while they speak. It creates a feeling of ease for the person on camera, and it gives the viewer something interesting to look at.
We recently shot a series of videos for Mike Hostilo where he’s driving a car on a closed road. It was some of our best footage for him yet, and it was super casual. One of us shot from the passenger seat, and one of us shot from the backseat. He felt relaxed and happy, and we got some great shots.